Mamelodi, Pretoria · South Africa

Building inclusive local markets that power national growth

Modu Mayo sources directly from South African farmers and delivers fresh produce to township communities — cutting out middlemen, keeping prices fair, and creating real jobs.

R10M
Capital Raise
57%
Gross Margins
460m²
Pilot Facility
190
Buyers to Break-even

Township food supply is broken

Millions of South Africans pay too much for unreliable food

Township communities depend on a fragmented supply chain dominated by extractive middlemen. Fresh produce travels through too many hands, arrives inconsistently, and costs families significantly more than it should.

The result: nutritious food becomes a luxury. Families compromise on quality. Local money flows out of communities instead of circulating within them.

40%+
Markup by middlemen on fresh produce in townships
3-5x
Hands produce passes through before reaching families
30%
Food waste from broken cold chain infrastructure
R0
Retained in community from extractive supply chains

The precinct model

A farmer-direct distribution hub embedded in the community it serves. Cold chain discipline, fair pricing, and local jobs — all in one facility.

🌿

Farmer-Direct

We buy directly from South African farmers — no brokers, no agents, no unnecessary markups. The savings go straight to the customer.

❄️

Cold Chain Discipline

Purpose-built cold storage ensures produce stays fresh from farm to family. Less waste, better quality, longer shelf life.

🤝

Community Agents

20 trained agents from the community distribute to their neighbours. Real income, real relationships, real accountability.

💰

Fair Prices

Break-bulk value packs at R10-R15 per kg. Fresh fruit, vegetables, and meat that families can actually afford.

Proof of concept, built to scale

A 460 sqm facility in Mamelodi West, Pretoria — the first precinct proving that community-embedded, farmer-direct food distribution is both viable and profitable.

57%
Gross Margin
R192
Average Basket Value
190
Buyers to Break-even

Facility

  • 460 sqm purpose-built precinct
  • Cold storage and break-bulk zone
  • Mamelodi West, Pretoria
  • Operating 05:30 – 19:00 daily

Distribution

  • 20 trained community agents
  • Value packs: 1kg at R10-R15
  • Fresh fruit, vegetables, and meat
  • Direct-to-door delivery network

A serious investment in real infrastructure

This is not a charity. It's a business with strong margins, clear break-even economics, and a scalable model. We're raising R10 million to prove it at the first precinct.

R10M

Total Raise

R10 million (~USD $540K) to build, launch, and operate the Mamelodi Mini Precinct through to break-even and expansion readiness.

$100K

Opening Check

Minimum USD $100K to start operations. This is the anchor investment that unlocks facility build-out and initial procurement.

5yr

Loan Structure

5-year loan at 5% interest. Clean, straightforward terms aligned with the business timeline and growth trajectory.

Clear gates. No ambiguity.

Every rand is accountable. Here's what success looks like at each stage.

M4

Facility Live

Build-out complete. Cold chain operational. First produce flowing to agents. Initial 50+ daily buyers established.

M6

Agent Network Deployed

All 20 community agents trained and active. 120+ daily buyers. Supply chain running reliably.

M9

Revenue Targets Hit

Operations profitable. Margins validated at 57%+. Agent economics proven. Community trust established.

M12

Scale-Ready

Break-even achieved at 190+ buyers. Expansion blueprint finalized. Precinct model validated for replication.

Built by someone who lives the mission

KK

Kamogelo S. Kekana

Founder

Born and raised in the communities Modu Mayo serves. Kamogelo isn't building from a distance — he's building from the inside. He understands the supply chain inefficiencies not from a case study, but from lived experience. His vision is simple: local markets powered by local people, built to last.

Ready to invest in South Africa's food future?

We're looking for investors who see what we see: a broken system that can be fixed with the right infrastructure, the right people, and the right capital.

📍
Mamelodi West, Pretoria, South Africa

Thank you for your interest

We've received your inquiry and will be in touch within 48 hours. In the meantime, feel free to review our due diligence documents above.

Fresh produce. Fair prices. Your neighbourhood.

Quality fruit, vegetables, and meat — sourced directly from South African farms and delivered to your door by people you know.

🥬

Fresh From the Farm

We buy directly from farmers across South Africa. No middlemen means fresher produce at prices that make sense for your family.

R10-R15 per kg
📦

Value Packs

Break-bulk 1kg packs of fruit, vegetables, and meat. Buy what you need, when you need it — no bulk minimums, no wasted food.

1kg portions
🏘️

Community Delivery

Our 20 community agents bring fresh produce to your street. They're your neighbours — people you trust, people who care.

Door-to-door

Location

Mamelodi West, Pretoria

Operating Hours

05:30 – 19:00 Daily

Products

Fresh Fruit, Vegetables & Meat

Become a Community Agent

Join our network of 20 agents and earn income by serving your community with fresh produce.

Apply Now →